director with a focus on
brand and people.
I help clients translate their brand strategies into coherent, actionable
identity systems and build creative teams able to bring them to life.
01 / 15 The Economist — Marketing design
02 / 15 Bumble x Gymshark
03 / 15 Bumble — Art direction
04 / 15 Bumble — Valentine’s Day campaign
05 / 15 The Telegraph — Events
06 / 15 The Telegraph — Subscriber Rewards
07 / 15 The Telegraph — Subscriber Rewards
08 / 15 Hilton — Weekender campaign
09 / 15 CITF — Rebrand
10 / 15 CITF — Rebrand
11 / 15 Design for Me — Identity
12 / 15 Design for Me — Launch
13 / 15 National Gallery of Bologna — New logo
14 / 15 National Gallery of Bologna — Collateral
15 / 15 Corradi — Rebrand
Translating strategy into identity, and empowering teams to deliver it.
In my 20-year career as a designer and leader, I’ve learned that great creative work starts with clear strategy. Yet many brand strategies fail when executed because strong insights don’t always turn into strong identity systems.
To bridge this gap, I work with clients to review brand insights through a design lens. I also bring clarity and alignment around the new direction, and guide internal teams through a consistent rollout across all touchpoints.
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MY THREE HATS
Creative Director
Design Mentor
Team Builder
BUMBLE x GYMSHARK
Helping love-seekers
connect through their
passion for fitness.
THE TELEGRAPH
Breathing new life
into The Telegraph’s
loyalty programme.
CITF
A playful rebrand
for a global community
of IT professionals.
HILTON
EMEA campaign to
promote Hilton’s new
weekend packages.
to talk about work, or just for a chat.
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