I’M ANDREA
MY STORY


A big-picture thinker,
committed to growth.



I was born in Bologna, the capital of one of Italy’s most industrious regions. The area is known for its network of SMEs, some of which have reached the global stage thanks to the vision of their founders. Rebranding one of these companies marked the first major challenge of my career.

As art director at Corradi, a maker of innovative outdoor living solutions, I worked closely with the founder to elevate the company’s brand. In less than 4 years, we redefined our proposition, reached new audiences, doubled the staff and tripled the revenue.

This experience revealed the transformative power of branding and sparked a desire to learn from the industry’s brightest minds. In 2010, with no leads and limited English skills, I left my comfy life in Bologna to start over in London.

I immersed myself in a new culture, completed a Master’s in Branding & Identity at LCC, and built a diverse portfolio, spanning global organisations and startups. In recent years, I’ve taken on design leadership roles at The Telegraph and Bumble.

Today, I bring this breadth of experience to help clients bring their brand strategies to life. My work is grounded in curiosity and the belief that personal growth fuels professional achievement.



OTHER INTERESTS



Mentoring



I’ve become a mentor during Covid,
to help the design community
navigate those challenging times.
I offer free career advice and
portfolio reviews.

BOOK A SESSION“Andrea helped me gain a different understanding of how I am positioning myself and my studio and offered an insightful perspective and actionable suggestions on how to move forward.”
Alessia Mazzarella, Co-founder of Typeland

“Andrea was incredibly easy to speak to and shared great knowledge about the industry. It was really helpful to hear about his own experience in tech. I left our session feeling encouraged and inspired.”
Hillary Soletic, Product Designer

“He seemed like an old friend and his warm personality made me feel so at ease. I would highly recommend him if you are looking for a kind and wise mentor to guide you through your next steps.”
Jasmine Eskenzi, Founder of The Zensory

Basketball



I played semi-professional
basketball for many years and
won the London Metropolitan
Basketball League twice with
the mighty Hoxton Heat.

Community



I volunteer at a weekly meal
for residents over 60 in our local
Community Centre, and have
started the first food co-op in
Hackney since the 70s.
I’m always happy to connect with new people,
to talk about work, or just for a chat.

BOOK A CALL


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