Hands-on design leader and mentor with over 20 years of experience in brand and creative strategy, execution and management.
I’ve led major initiatives for a wide range of clients, working both for agencies and in-house, always driven by a desire to learn and grow beyond my comfort zone. I’m just as progressive when managing teams, fostering inclusive cultures where people and ideas can thrive, driving organisations forward.
CLIENTS
SKILLS
EXPERIENCE
London
Freelance creative offering a wide range of services, including strategy, branding, design and creative direction. Regular clients include The Economist and the British Film Institute.
London
Ran the design function of the creative studio and a distributed team of 7. Led many initiatives to drive awareness and registrations, building a tech brand that young people love and talk about, globally.
London
Responsible for all subscription initiatives. Delivered campaigns and branding projects designed to attract and retain readers, helping The Telegraph become the first UK quality newspaper with 1m subscribers.
London
Led the flagship Hilton account, managing client relationships and a vast program of monthly communications across EMEA that contributed to a +11% YoY in total revenue for the region.
London
Moved to the UK and built a pool of regular clients including the BFI, MOO, Unilever and Great British Chefs. Also worked with industry-leading design agencies such as Landor, Interbrand and Mission.
Bologna
Hands-on creative manager for an Italian exterior design manufacturer. Facilitated the company’s transition from a functionality-focused family business to a design-led, premium brand, now selling worldwide.
Milan
For a Milan-based, multi-disciplinary design studio, developed visual identities, campaigns, websites, packaging and POP materials for a variety of clients including Lindt, Disney, Lee and Abn-Amro.
EDUCATION
EXTRA
I joined ADPList as a mentor during COVID to help the design community navigate those difficult times. I have been active on the platform since. Book me →
I played basketball most of my life and won the LMBL 3 times with the Hoxton Heat. I no longer play competitive games but I still practice weekly.
I have been practising meditation regularly for a few years. I am also a member of the Comms Committee of the Vipassana Trust.