I’M ANDREA
I’m Andrea,
a creative director
with a focus on
brand and people.
I help clients translate their brand
strategies into coherent, actionable
identity systems and build creative
teams able to bring them to life.
Translating strategy into identity, and empowering teams to deliver it.
In my 20-year career as a designer and leader, I’ve learned that great creative work starts with clear strategy. Yet many brand strategies fail when executed because strong insights don’t always turn into strong identity systems.
To bridge this gap, I work with clients to review brand insights through a design lens. I also bring clarity and alignment around the new direction, and guide internal teams through a consistent rollout across all touchpoints.
READ MY STORY
MY THREE HATS