CITF

A playful rebrand for a global community of IT professionals.

CHALLENGE

CITF is a global network of IT professionals, offering cutting-edge programmes, best-practice knowledge, and critical insights to leading firms worldwide. Their ask to design studio GMT was to deepen engagement with existing members, improve their sense of belonging, and boost new acquisitions.

OPPORTUNITY

CITF prides itself on providing a safe, sales-free space where members can develop their skills. Following the concept ‘Collaborative Thinking’ we designed a flexible system that would quietly enhance their learning experience, encourage ongoing interaction between them and opportunities for shared growth.

MY ROLE

Freelance Art Director at design studio GMT. I worked alongside GMT’s Creative Director and CITF’s Brand Manager on the strategy, while guiding and supervising the creative team.

“Andrea is an experienced designer with an excellent grasp and interpretation of our briefs. He can work across branding, print and digital with the same exceptional eye for design and even greater attention to detail.”
Nick Trivuncic, Creative Director, GMT

IMPACT

The redesign was instrumental in positioning CITF as a recognisable name within the IT industry. Twelve months after launch, member retention had increased by 28%, while new member acquisition was up by 15%.

2016

Team: Andrea Montanari (lead), Tom Cross (copy), Victoria Barker (design), Martin Malloy (web).