BUMBLE x GYMSHARK
Helping love-seekers connect through their passion for fitness.
Alongside new interest badges on the Bumble app, the initiative involved OOH in major UK cities, screen animations for gyms, paid and organic social media, co-branded merchandise and a live event for singles at the Gymshark’s flagship store.
For this project, I led Bumble’s creative team and supervised the delivery, gaining buy-ins from our senior stakeholders and acting as the point of contact for the Gymshark’s team.
Community is the most important part of the Gymshark story. We know Bumble gets this, and honestly – we’re big fans of how they think about community too.
Noel Mack
Chief Brand Officer, Gymshark