The Big Picture


How we see ourselves in the future will define who we are in the present. That picture will guide our decisions and keep us grounded, especially in times of uncertainty. However, it’s hard to decide where you are going without knowing where you are coming from.

Our past is a repository of great ideas and experiences that are just as relevant today, helping us shape that vision of the future. This ongoing re-evaluation of the past and redefinition of the future is a fundamental part of what I do, both in my work and in my life.




Experience


2001 – 2004
Graphic Designer
Designroom, Milan

I was born in Bologna, a medieval town in the north of Italy famous for its food and the oldest university in Europe. After graduating in Graphic Design at IED in Milan, I worked at studio Designroom, developing identities, packaging, campaigns and websites for a diverse portfolio of clients including Lindt, Disney, Lee and Abn-Amro.



2005 – 2009
Design Manager
Corradi, Bologna

In 2005, I joined Corradi, an Italian exterior design manufacturer ready to take their business to the next level. Four years later, their sales had tripled and my new brand identity was seen nationwide by almost 20m viewers. In the process, the company sponsored my first master’s degree in Marketing Communications.



2010 – 2017
Freelance Designer
Various, London

In my early years in London, I alternated between agency roles and being self-employed. I worked with global organisations such as the BFI, Hilton and Unilever, as well as local start-ups including Great British Chefs and Design for Me. I had collaborations with industry-leading design agencies such as Landor, Interbrand and Mission. I also took my second master’s degree in Graphic Branding & Identity at LCC.


Photo: John Philip Sage

2018 – present
Designer / Art Director
The Telegraph, London

The Telegraph is rapidly growing into a digitally-led, user-centric organisation and it’s exciting to be part of it. As a member of the Marketing Design team, I’m supporting this transition by helping the company evolve its visual language, communicate more effectively across multiple channels and build long-lasting relationships with existing and potential subscribers, worldwide.


111 Buckingham Palace Road

Other things I do

When I’m not working, I play the centre position for the mighty Hoxton Heat – back-to-back champions of the London Metropolitan Basketball League. I also enjoy singing songs to my 2-year-old son, cooking and listening to art and history podcasts.



Mentoring


I’ve become a mentor on ADPList to help the design community navigate these difficult times. If you’d like to chat about your creative career, need an extra pair of eyes to review your portfolio, or want to share anything else that’s on your mind, please book a session.





© 2021 Andrea Montanari