What I do


I have always been fascinated by how thoughtful design and creativity can be used to simplify complexity, build communities and transform businesses around the world.

I’m a graphic designer and art director with 20 years’ experience in leading branding programs, design projects and campaigns that both connect and engage with customers whilst achieving commercial goals.

Throughout my career, I have used shapes, colours, typography and imagery to solve business problems for a diverse mix of clients. I’ve worked across a variety of sectors and media, both in-house and for agencies, always with a focus on purpose, strategy and growth.




My background

2001 – 2004
Designroom, Milan

I was born in Bologna, a medieval town in the north of Italy famous for its food and the oldest university in Europe. After graduating in Graphic Design at IED in Milan, I worked at studio Designroom, developing identities, packaging, campaigns and websites for a diverse portfolio of clients including Lindt, Disney Channel, Lee and Abn-Amro.




2005 – 2009
Corradi, Bologna

In 2005, I joined Corradi, an Italian exterior design manufacturer ready to take their business to the next level. Four years later, their sales had tripled and my new brand identity was seen nationwide by almost 20m viewers. In the process, the company sponsored my first master’s degree in Marketing Communications.


Photo: Studio Cappelli


2010 – 2017
Various, London

In my early years in London, I alternated between agency roles and being self-employed. I worked with global organisations such as the BFI, Moo and Hilton, as well as local start-ups including Great British Chefs and Design for Me. I had collaborations with industry-leading design agencies such as Landor, Interbrand and Mission. I also took my second master’s degree in Branding & Identity at LCC.


Photo: John Philip Sage


2018 – present
The Telegraph, London

The Telegraph is moving fast towards its future and it’s exciting to be part of it. As a member of the Brand & Marketing Design team, I’m helping the company evolve its visual language, communicate more effectively across multiple channels and build long-lasting relationships with existing and potential subscribers, worldwide.


Photo: 111 Buckingham Palace Road


Other things I do

When I’m not working, I play the centre position for the mighty Hoxton Heat – back-to-back champions of the London Metropolitan Basketball League. I also enjoy cooking, singing and listening to art and history podcasts.



Mentoring

I’ve become a mentor on ADPList to help the design community navigate these difficult times. If you’d like to chat about your creative career, need an extra pair of eyes to review your portfolio, or want to share anything else that’s on your mind, please book a session.





© 2021 Andrea Montanari