Freelance designer and creative with over 20 years’ experience in brand and marketing strategy, execution and management.

I’ve led major initiatives for a wide range of clients, working both for agencies and in-house, always driven by a desire to learn and grow beyond my comfort zone. I’m just as progressive when managing teams, fostering inclusive cultures where people and ideas can thrive, driving organisations forward.

CLIENTS

SKILLS

Brand Strategy Creative Direction Art Direction Graphic Design Team Leadership Skills Development Stakeholder Management Adobe CS Figma Miro

EXPERIENCE

Freelance
2024

Senior CreativeFreelance creative offering a wide range of services, including strategy, branding, design and creative direction. Regular clients include The Economist and the British Film Institute.

Bumble Inc.
2022–23

Design LeadRan the design function of the creative studio and a distributed team of 7. Led many initiatives to drive awareness and registrations, building a tech brand that young people love and talk about, globally.

The Telegraph
2018–21

Senior DesignerResponsible for all subscription initiatives. Delivered campaigns and branding projects designed to attract and retain readers, helping The Telegraph become the first UK quality newspaper with 1m subscribers.

Ever After
2015

Lead Designer
Led the flagship Hilton account, managing client relationships and a vast program of monthly communications across EMEA that contributed to a +11% YoY in total revenue for the region.

Freelance
2010–17

Senior DesignerMoved to the UK and built a pool of regular clients, including the BFI, MOO, Unilever and Great British Chefs. Also worked with industry-leading design agencies such as Landor, Interbrand and Mission.

Corradi
2005–09

Art Director
Hands-on creative manager for an Italian exterior design manufacturer. Facilitated the company’s transition from a functionality-focused family business to a design-led, premium brand, now selling worldwide.

Designroom
2002–04

Graphic Designer
For a Milan-based, multi-disciplinary design studio, developed visual identities, campaigns, websites, packaging and POP materials for a variety of clients including Lindt, Disney, Lee and Abn-Amro.

EDUCATION

Brand Strategy Masterclass 1 & 2
2022

Level C

Leadership Program ‘Be a Better Boss’
2019

The Telegraph

MA, Branding & Identity
2011

LCC (UAL)

MA, Marketing Communications
2008

Datagest

BA, Graphic Design
2001

IED Milan

EXTRA

Design mentor
I joined ADPList as a mentor during COVID to help the design community navigate those difficult times. I have been active on the platform since.
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Basketball player
I played basketball most of my life and won the LMBL 3 times with the Hoxton Heat. I no longer play competitive games but I still practice weekly.

Vipassana meditator
I have been practising meditation regularly for a few years. I am also a member of the Comms Committee of the Vipassana Trust.