I’ve led major initiatives for a wide range of clients, driven by a desire to learn and grow beyond my comfort zone. I’m just as progressive when leading teams, fostering inclusive cultures where people and ideas can thrive, driving organisations forward.
Role: Design Lead
Ran the Design function of Creative Studio and a distributed team of 10. Led many large initiatives to drive buzz and registrations, building a tech brand that young people love and talk about, globally.
Role: Art Director
Creative Lead for Subscriptions. Delivered brand work and campaigns to attract and retain readers, helping The Telegraph become a subscription-led organisation with 1m subscribers.
Role: Freelance Art Director
Developed a confident new identity, built around collaboration and unbiased advice, for a global IT community offering a safe, sales-free environment for technologists to share, learn and grow.
Role: Lead Designer
Led the flagship Hilton account at creative agency Ever After. Managed client relationships and a vast program of monthly communications to promote weekend getaways across EMEA territories.
DESIGN FOR ME
Role: Freelance Sr. Designer
Developed the brand identity for a startup on a mission to make home renovation simpler. The brief was to create a friendly and optimistic look & feel, a reminder that home projects should also be fun.
I’m an Italian creative living in London with a growth mindset and a genuine interest in people and process.
However, in 2009, with the global recession still biting and little savings in my pocket, I decided to quit my full-time job and start a new life the UK. In London I found a second home, met my wife and started a wonderful family, bought a flat, took a master’s degree and had the chance to learn from some of the best minds in the industry. The gamble paid off!
Along the way, I’ve enjoyed working both for agencies and in-house. I’m happiest when I can immerse myself and become one with my client, learn about their business and connect with their audiences through interviews, research and insight. Knowing how people truly feel about the brand is essential to create work that is relevant and can push the company forward.
I believe that creative work should be intelligent, bespoke, timeless and produce tangible results.
World’s second largest dating conglomerate.
British media group with 1m subscribers.
Clients: Hilton, Lego, Nissan, Global Media.
Clients: the BFI, Linklaters, MOO, Unilever.
International exterior design manufacturer.
Clients: Lindt, Disney, Lee Jeans, Abn-Amro.
Telegraph Media Group
London College of Communication
Istituto Europeo di Design (IED)
Download my resume in PDF
I played basketball most of my life and won the London League (LMBL) 3 times with the Hoxton Heat. I no longer play competitive games but I still enjoy practicing and hanging out with the team. My interests also include art history, meditation and the future of work.