Hilton Worldwide

International campaign
to promote Hilton’s
new leisure packages. 

Hilton wanted to expand their core business customer base and attract more leisure travellers across Europe and the Middle East. Their campaign ‘Be a weekender’ had been successful in the US, they asked agency Ever After to translate it and make it relevant to a culturally diverse EMEA market.

We answered the brief turning the initial concept on its head and posed the question back to the audience. Using a light-hearted approach, inspirational imagery and catchy copy lines, the ‘What type of weekender are you?’ campaign featured the best locations and experiences for families and couples alike with a simple objective; encourage a weekend getaway in a Hilton hotel or resort.

Agency – Ever After
Creative Director – Paul Driver
Design & Art Direction – Andrea Montanari
Copywriting – Nellie Blundell
Video – Edward Barrat


“A huge thank you from me and Manjusha for all the great work done over the last couple of months, all indicators are improving, Mark and the board are very happy.”

Nicola Papworth
Portfolio Marketing EMEA, Hilton Worldwide