Design for Me

Identity for a start-up
on a mission to making
home renovation fun.


Founded in 2013, Design for Me connects people planning home projects with the right architect, interior or garden designer. Emily, the founder, asked me to create a brand identity built around its users, both accessible and optimistic – a reminder that home renovation can also be fun.

My answer to the brief was inspired by the concept of collaboration. The juxtaposition of a geometric sans-serif font and the handwritten ‘me’ placed within a simplified floor plan, was the visual metaphor for the future partnerships the company will facilitate.



Design & Art Direction – Andrea Montanari
Photography – Jon Aaron Green



Feedback

“Andrea did an excellent job designing my company’s logo and identity. He met the brief perfectly, and really took on board my feedback along the way.”


Emily Barnes
Founder and CEO, Design for Me