Andrea Montanari
Work      About      
I’m a design leader and mentor with 20 years’ experience in brand and creative strategy, execution and management.

I’ve led major initiatives for a wide range of clients, driven by a desire to learn and grow beyond my comfort zone. I’m just as progressive when leading teams, fostering inclusive cultures where people and ideas can thrive, driving organisations forward.


Top skills  Strategy Design Direction Management
SELECTED CLIENTS





RECENT WORK




BUMBLE INC.


Year: 2022–23
Role: Design Lead

Ran the Design function of Creative Studio and a distributed team of 10. Led many large initiatives to drive buzz and registrations, building a tech brand that young people love and talk about, globally.









THE TELEGRAPH


Year: 2018–2021
Role: Art Director

Creative Lead for Subscriptions. Delivered brand work and campaigns to attract and retain readers, helping The Telegraph become a subscription-led organisation with 1m subscribers.









CITF


Year: 2016
Role: Freelance Art Director

Developed a confident new identity, built around collaboration and unbiased advice, for a global IT community offering a safe, sales-free environment for technologists to share, learn and grow.









HILTON


Year: 2015
Role: Lead Designer

Led the flagship Hilton account at creative agency Ever After. Managed client relationships and a vast program of monthly communications to promote weekend getaways across EMEA territories.









DESIGN FOR ME


Year: 2013
Role: Freelance Sr. Designer

Developed the brand identity for a startup on a mission to make home renovation simpler. The brief was to create a friendly and optimistic look & feel, a reminder that home projects should also be fun.




I’M ANDREA

I’m an Italian creative living in London with a growth mindset and a genuine interest in people and process.




BACKGROUND

Half problem-solver and half storyteller, creativity has been part of my life since I was a child. Initially, as a form of escapism. Then, as the lens through which I observed and decoded the world around me. Born and raised in Bologna, I graduated in Graphic Design at IED Milan and started in Italy a promising career – my work was seen on national TV by almost 20m people.

However, in 2009, with the global recession still biting and little savings in my pocket, I decided to quit my full-time job and start a new life the UK. In London I found a second home, met my wife and started a wonderful family, bought a flat, took a master’s degree and had the chance to learn from some of the best minds in the industry. The gamble paid off!

Along the way, I’ve enjoyed working both for agencies and in-house. I’m happiest when I can immerse myself and become one with my client, learn about their business and connect with their audiences through interviews, research and insight. Knowing how people truly feel about the brand is essential to create work that is relevant and can push the company forward.



APPROACH

I believe that creative work should be intelligent, bespoke, timeless and produce tangible results.




MY FOCUS

An extensive knowledge of design across many disciplines and media, combined with a strategic mindset and strong organisation skills, allow me to add value at many levels for my clients, both as a doer and as a manager. But it is leading and fostering teams that I find most rewarding, supporting their growth, unlocking the creative potential of each member.


MENTORING

I joined ADPList during COVID, offering free career advice and portfolio reviews to help the design community navigate those difficult times. I have been active on the platform since because I find talking to — and learning from — designers from all around the world extremely inspiring.







EXPERIENCE



2022–23

Design Lead at Bumble Inc.
World’s second largest dating conglomerate.

2018–21

Art Director at The Telegraph
British media group with 1m subscribers.

2015

Lead Designer at Ever After
Clients: Hilton, Lego, Nissan, Global Media. 

2010–17

Freelance Senior Designer
Clients: the BFI, Linklaters, MOO, Unilever.

2005–09

Art Director at Corradi
International exterior design manufacturer.

2002–04

Designer at Designroom
Clients: Lindt, Disney, Lee Jeans, Abn-Amro.




EDUCATION



2022

Brand Strategy Masterclasses 1 & 2
Level C

2019

Be a Better Boss
Telegraph Media Group

2011

MA, Branding & Identity
London College of Communication

2008

MA, Marketing Communications
Professional Datagest

2001

BA, Graphic Design
Istituto Europeo di Design (IED)

Download my resume in PDF



INTERESTS

I played basketball most of my life and won the London League (LMBL) 3 times with the Hoxton Heat. I no longer play competitive games but I still enjoy practicing and hanging out with the team. My interests also include art history, meditation and the future of work.
© 2024 Andrea Montanari